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10 million kgs of tea grown every year 87 Tea gardens grow this fabled tea at over 5,000 mts. above sea level spread over 17,500 hectares of land 4 flushes Better to be deprived of food for three days, than tea for one"
The quality, reputation and characteristics of Darjeeling tea are essentially attributable to its geographical origin It possesses a flavour and quality which sets it apart from other teas, giving it the stature of a fine vintage wine. As a result it has won the patronage and recognition of discerning consumers worldwide for more than a century. Any member of the trade or public in ordering or purchasing Darjeeling tea will expect the tea to be the tea cultivated, grown and produced in the defined region of the District of Darjeeling and to have the special characteristics associated with such tea. Consequently, Darjeeling tea that is worthy of its name cannot be grown or manufactured anywhere else in the world. Darjeeling tea cannot be replicated anywhere. It is this equity that is sought to be protected by the Tea Board and the Ministry of Commerce under the norms of the TRIPS Agreement of the WTO.As champagne cannot be manufactured in any place other than the Champagne District of France (even though the grapes used are the same kind) but has to be referred to as sparkling wine, in the same manner only tea grown and produced in the defined area of the Darjeeling District in State of West Bengal, India can be called DARJEELING tea. Any tea grown in any other region from the same sort of tea plants cannot be called Darjeeling tea. Darjeeling tea, a rare coveted brew which is desired globally, but is only grown in INDIA.
Darjeeling- A Paradise :
In the northeast Indian region of Darjeeling, women tea pluckers make their way up the steep mountain paths every day at dawn towards the 87 fabled gardens that have been producing the highly prized black teas for over 150 years. Located on grand estates some perched at altitudes of over 5,000 mts. the gardens are in fact plantations that, at times, stretch over hundreds of acres. But, they are still 'gardens', because all tea grown here bears the individual name of the garden in which it is grown. First planted in early 19th century, the incomparable quality of Darjeeling teas is the result of unique and complex combination of agro-climatic conditions prevailing in the region, altitude, meticulous manufacture and disdain for quantity. The climate of Darjeeling is perfect for tea cultivation. Tea requires at least 50 inches of rainfall annually. Alternate spells of rain and sunshine are considered good for the crop. Also, the fog helps in maintaining the required level of moisture. The tea bush grows at a height of 700 to 7000 metres above sea level, so it has all the space that it needs to grow.
Why is the location such a hallmark?
There are both scientific as well as popular religious beliefs behind why Darjeeling is the most suitable place to grow tea. The local people believe that the Himalayan range is the abode of Shanker Mahadeva and the breath of God brings winds that cool the brow of the sun filled valley, and the mist and fog which provide the moisture. The fountain that flows from the piled hair of Shiva provides water for the crop and it thrives. The diversity of Darjeeling tea is further accentuated by differences in wind and rainfall that depend on the altitude and exposure of the slopes under cultivation.
The quality, reputation and characteristics of Darjeeling tea are essentially attributable to its geographical origin. It possesses a flavour and quality which sets it apart from other teas, giving it the stature of a fine vintage wine. As a result it has won the patronage and recognition of discerning consumers worldwide for more than a century. Any member of the trade or public when ordering or purchasing Darjeeling tea will expect the tea to be the tea cultivated, grown and produced in the defined region of the District of Darjeeling and to have the special characteristics associated with such tea.
Consequently, Darjeeling tea that is worthy of its name cannot be grown or manufactured anywhere else in the world.
Darjeeling tea cannot be replicated anywhere.
DARJEELING TEA – a Geographical Indication
Under international law, geographical indications mean indications which identify a product as originating in the territory of a member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the product is essentially attributable to its geographical origin. Darjeeling tea is India’s treasured Geographical Indication and forms a very important part of India’s cultural and collective intellectual heritage. It is of considerable importance to the economy of India because of the international reputation and consumer recognition enjoyed by it.
In the legal sphere, countries are seeking to protect Geographical Indications as geographical indications, collective marks or certification marks.
Tea Board, India
All teas produced in the tea growing areas of India, including Darjeeling, are administered by the Tea Board, India under the Tea Act, 1953. Since its establishment, the Tea Board has had sole control over the growing and exporting of Darjeeling tea and it is this control which has given rise to the reputation enjoyed by Darjeeling tea. The Tea Board has been engaged on a world-wide basis in the protection and preservation of this treasured icon of India’s cultural heritage as a geographical indication.
To assist the Tea Board in its role of authenticating regional origin of Darjeeling tea, it has developed the following logo – known as the DARJEELING logo:
At a legal level, Tea Board is the owner of all intellectual property rights in the DARJEELING word and logo both in common law and under the provisions of the following statutes in India:
(i) The Trade Marks Act 1999: DARJEELING word and logo are registered certification marks of Tea Board;
(ii) The Geographical Indications of Goods (Registration and Protection) Act, 1999: DARJEELING word and logo were the first Geographical Indications to be registered in India in the name of the Tea Board:
(iii) The Copyright Act, 1957: The DARJEELING logo is copyright protected and registered as an artistic work with the Copyright Office.
Use of the DARJEELING word and logo are protected as Geographical Indications in India and as Certification Trade Marks in UK, USA and India. A major development in this area is the registration of the Darjeeling word as a community collective mark in the European Union.
The DARJEELING logo is registered in Belgium, Netherlands, Luxembourg, Germany, Austria, Spain, France, Portugal, Italy, Switzerland, former Yugoslavia, Egypt and Lebanon as a collective mark, in Canada as an official mark, as a trademark in Japan and Russia. The DARJEELING word is also registered as a trademark in Russia. Tea Board has pending applications for registration of the Darjeeling word as a certification mark in Australia, as a community collective mark in the EU and as a collective mark in Germany and Japan.
As a pre-requisite for domestic and international protection of Darjeeling as a certification trademark and a geographical indication, the Tea Board has formulated and put in place a comprehensive certification scheme wherein the definition of Darjeeling tea has been formulated to mean tea that:
(a) is cultivated, grown or produced in the 87 tea gardens in the defined geographic areas and which have been registered with the Tea Board; (b) has been cultivated, grown or produced in one of the said 87 tea gardens; (c) has been processed and manufactured in a factory located in the defined geographic area; and (d) when tested by expert tea tasters, is determined to have the distinctive and naturally occurring organoleptic characteristics of taste, aroma and mouth feel typical of tea cultivated, grown and produced in the region of Darjeeling, India.
The certification scheme put in place by the Tea Board covers all stages from the production level to the export stage and meets the dual objective of ensuring that (a) tea sold as Darjeeling tea in India and worldwide is genuine Darjeeling tea produced in the defined regions of the District of Darjeeling and meets the criteria laid down by the Tea Board and (b) all sellers of genuine Darjeeling tea are duly licensed. This licensing program affords the Tea Board the necessary information and control over the Darjeeling tea industry to ensure that tea sold under the certification marks adheres to the standards for DARJEELING tea as set forth by the Tea Board.
Thus, only 100% Darjeeling tea is entitled carry the DARJEELING logo. While purchasing Darjeeling tea, you need to look for Tea Board’s certification and license number otherwise you will not get the taste and character that you should expect from Darjeeling tea.
At the administrative level, Tea Board has taken the flowing steps to ensure the supply chain integrity of Darjeeling tea
While the efforts to obtain statutory protection in the DARJEELING word and logo are an essential part of the strategy to protect the integrity of Darjeeling tea, a major plank of all the initiatives undertaken by the Tea Board has been to prevent dilution of the integrity of Darjeeling tea in the following ways:
This is also part of India international obligations under TRIPS which mandates that no country is obliged to protect Geographical Indications unless it is demonstrated that such Geographical Indications enjoy home protection in their countries of origin.
Based on feedback received from the World Wide Watch agency CompuMark which was appointed in 1988 to monitor conflicting marks globally and in the last couple of years, several instances of misuse and attempted registrations have been found and challenged by the Tea Board by way of oppositions/invalidation/cancellation actions (22), legal notices (8), court actions (2) and domain name cancellations (2) against third party misuse of Darjeeling. These actions covered countries like Bahrain, Belarus, Bangladesh, Canada, Estonia, France, Germany, Israel, Japan, Kuwait, Latvia, Lebanon, Lithuania, Norway, Oman, Russia, Sri Lanka, Taiwan, UK and USA. In some countries like France, Germany, USA more than one action is pending. In India, over 20 legal notices have been served and 15 oppositions have been filed.
The Steps Forward
The next phase in the protection of Darjeeling tea involves monitoring the movement of green leaf and the extension of the certification system to overseas markets, which are currently self declaratory.
An online system is intended for the purpose in order to encourage ease of use and minimize paper work.
There is no doubt that it would be in the best interests of industry to export a value added product. The economies however require to make sense both in terms of value addition as well as import duty rates for packet tea vis a vis bulk.
The Tea Board has been partnering with tea importing communities like Germany and the United Kingdom in this venture.
These measures, though slow moving in a lot of cases, have had a cumulative effect. Today, worldwide, there is an increasing awareness of the name Darjeeling as a protected entity.
Member countries of he WTO are operating in an environment where the multilateral Registry under the WTO is yet to take shape and GIs other than wines and spirits are seeking additional protection under Article 23 of Trips. The issue of registration in different jurisdictions and seeking redressal according to the legal requirements of each country remains a challenge that Tea Board has had to face.
In the meantime to promote Darjeeling tea and consolidate its equity alongwith increasing consumer awareness about Darjeeling as a Geographical Indication, the Tea Board is holding festivals in various export markets and running Darjeeling tea promotions together with retail chains and speciality restaurants. Public relations and educational communication materials are spreading the awareness of Darjeeling Tea worldwide as well as in India.
List of Registrations for DARJEELING word and logo marks
Country
Nature and subject matter of registration
Application / Registration No.
Date of Application
Date of Registration
Validity
1.
Australia
Certification Mark for DARJEELING logo
998593
20.04.2004
17.11.2005
20.10.2034
2.
Certification Mark for DARJEELING word
998592
02.10.2007
3.
Benelux Registration – Belgium, Netherlands, Luxembourg
Collective Mark for DARJEELING Logo
444511
11.03.1988
11.03.1988
11.03.2028
4.
Canada
Official Mark for DARJEELING logo
0903697
15.03.1989
Valid until voluntarily abandoned or expunged pursuant to a court order.
5.
EU member countries
Community Collective Mark for DARJEELING word
004325718
07.03.2005
31.03.2006
07.03.2035
6.
Egypt
Trademark for DARJEELING Logo
103072
29.09.1996
08.04.1999
28.09.2026
7.
International Registration –Germany, Austria, Spain, France, Portugal, Italy, Switzerland and former Yugoslavia.
Collective Mark for DARJEELING logo
528696
09.09.1988
-
09.09.2028
8.
India
Copyright registration for DARJEELING logo
A-67292/2004
08.08.2003
11.05.2004
Valid Registration
9.
532240
09.10.1986
09.10 2027
10.
DARJEELING word as a geographical indication
1
27.10.2003
26.10.2033
11.
DARJEELING logo as a geographical indication
2
12.
Lebanon
Collective mark for DARJEELING word
102594
13.06.2005
13.06.2030
13.
Collective mark for DARJEELING Logo
102595
14.
Russia
Trademark for DARJEELING Word
249970
20.04.1999
27.06.2003
20.04.2029
15.
300276
02.11.1999
16.01.2006
02.11.2029
16.
Trademark for Darjeeling Logo
289609 & 169877
15.07.1997
25.05.2005
15.07.2027
17.
Taiwan
Certification mark for Darjeeling word
01327971
25.07.2007
01.09.2008
31.08.2028
18.
Certification mark for Darjeeling Logo
01327972
19.
U.S.A.
1632726
01.07.1988
22.01.1991
22.01.2031
20.
Certification Trade Mark for DARJEELING word.
2685923
10.01.2002
11.02.2003
01.10.2033
21.
U.K.
Certification Mark for the DARJEELING logo
1307518
16.04.1987
11.10.1996
16.04.2028
22.
Certification Mark for DARJEELING word.
2162741
30.03.1998
03.08.2001
30.03.2028
23.
EU
PGI for DARJEELING word under Regulation 510/06
028913
12/11/2007
09.11.2011
Valid till cancelled
Register for use of Darjeeling
All those who deal in Darjeeling Tea need to register with the Tea Board. The procedure varies according to where the company is based. Separate self explanatory capsules may be downloaded depending on the jurisdiction.
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